I'll show you mine, if you show me yours.

The beginning:

'JKR' got its name from its founders Joe Jones, Andy Knowles and Ian Ritchie. It started in 1990 in London, and today 26 years later, they have 3 more offices in Singapore, New York and Shanghai.

I had a chance to visit their amazing London office during the D&AD festival this July. They have a in-house bar, a burger truck, a wall with 24 frames of their very first works, cats, and beautiful typographic installations nicely fit into their agency layout.

Logo story:

I had the pleasure to meet Ian Ritchie. My favourite part of the whole talk was when Ian told us the reason behind the logo design. He told us that the logo was just a depiction of the physical appearances of the three founders. Back then, Joe was plus sized, followed by Andy and him. If the logo was recreated today, it'd look different he added!

My favourite JKR work:

Many different blogs and their own website, talk about their impressive portfolio of clients and the work JKR has done for them. However the one I liked the most is the work they did for Budweiser America.

Ricardo Marques, vice president at Budweiser said, "We are embarking on what should be the most patriotic summer that this generation has ever seen, with Copa America Centenario being held on U.S. soil for the first time, Team USA competing at the Rio 2016, Olympic and Paralympic Games".

In addition to all that, America is also going to have their presidential elections making it one of the most 'American' summers.

JKR suggested Budweiser to swap their name to America. Tosh Hall, creative director at JKR said, "We thought nothing was more iconic than Budweiser and nothing was more iconic than America".

What particularly appealed to me was one of the advertising mediums of this branding campaign. They put up an ad on USA's biggest buyable ad space, a huge 68 x 28 meter painted mural currently adorning the side of a building in mid-town Manhattan. To create the artwork, the beer brand returned to French artist Malika Favre, who designed its patriotic “Lady Liberty” packaging in 2014.

I showed them mine (work) and they showed me their's (work) and I'd definitely like to do it again.